Objective: The Media Training will enable you to think like a reporter and answer questions from the local and national news media, especially in times of crisis. You will also learn to:
 Set a proactive strategy, convey your message and hold your ground in interviews.
Be credible and likable spokespersons.
Master the “sound bite” technique.
Anticipate and prepare for “ambush” interviews.
Understand the media mindset.
Face well-prepared, sometimes hostile journalists during in-depth interviews.
Handle a rapid volley of questions in a news conference or crisis.
Avoid being misquoted.
Objective: The Presentation Training will enable you to:
Communicate to audiences in the best manner possible, making the most out of a speech/presentation’s limited time.
Develop and deliver dynamic, attention-getting speeches from text or notes.
Develop your own style of delivery that capitalizes on personal strengths and characteristics.
Make nervous energy work for, not against you.
Understand what body language and facial expressions are saying to an audience.
Know when visual aids will strengthen presentations and how to develop and use them.
Structure or restructure speeches for maximum impact.
Respond to questions in a manner consistent with the presentation.
To provide individualized training for company spokespersons to testify before Congress and other legislative and regulatory bodies.
Objective: The Testimony Training will enable you to:
Organize information logically and concisely to present yourself credibly and convincingly.
Translate technical jargon into layman's language.
Master the protocols involved.
Dress appropriately for the situation (and for the TV cameras.)
Maintain the balance between respect for the forum and its participants, and hold your ground.
Know what body language and facial expressions are revealing and use them accordingly to reinforce the message.
Objective: Through our Financial Analyst Training, you will learn to present your company's profile to analysts and other important financial audiences. You will be able to:
Articulate in a clear, concise manner the details of the strategy, using body language and eye contact appropriately.
Speak simply, but effectively, and not use confusing jargon.
Use the opportunity to position your company the way that you want to be seen though analysts and the news media.
Stay sharp during long road show presentations, so that the first speech is as fresh as the one given three weeks later.
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