Blogging is the personal, ongoing and frequent dialogue between your organization and the public.   It presents your organization, its products, services, mission and people for worldwide discussion and consumption. 

Would you like to start your own dialogue but are uncertain how to proceed in this new territory?  We are here to guide you through this new and exciting communication territory.  Kell & Associates has more than 23 years of experience training corporate executives and non-profit leaders to deal with the communication world. We combine this experience with our understanding of the powerful new web tools to help you tell your story more effectively. 

To blog successfully, you need a different mindset.  In the Web 2.0 world, message development includes identifying possible attacks while thinking through and developing your story.  We will work with you to identify vulnerabilities and how to protect your organization and its message.

Through our training sessions, you will learn to:

Craft and customize your story for blog communication.

Use the blogsphere as a proactive, positive tool.

Develop and implement initiatives to protect your organization from blog attacks.

In the Harvard Business Review, President and COO of Sun Microsystems Jonathan Schwartz predicts that within 10 years, most executives will communicate directly with customers, employees, and the broader business community through blogs.  He envisions that blogs – like e-mail today – will become a necessity of doing business.  Such predictions are not too far off the mark.  Recent developments in the communication world demonstrate that the blog and other Web 2.0 tools will play a major role in corporate communications.

With our guidance, you will make a confident and effective entry into the Web 2.0 communication sphere.